Digital Marketing Content Specialist
● Participating in growing brand's TikTok channel as well as many other owned media channels (Facebook, Instagram…)
● Taking the lead role in short video production from planning to project management and responsible for related KPI (channel growth, engagement…)
● Coming up with original copy ideas that grab attention of the target audience. This can include creating post captions, straplines, slogans, body copy and scripts.
● Collaborating and contributing creative ideas as well as content execution in social campaigns & brand campaigns.
● Writing storyline, script for short videos.
● Work closely with creative service (inhouse & agencies) and video editors to oversee all design processes
● Bachelor’s degree or above and 1 - 2 years of experience as a copywriter or content writer role.
● Good writing skills, research, and story hunting skills
● Excellent knowledge of social media (Tiktok, Facebook, Instagram, YouTube, and other social media best practices)
● Have good aesthetic sensibility which is helpful in understanding the principles of arts and leveraging new visual trends to optimize the work.
● Being a short video enthusiast.
● Works on multiple projects and works well under pressure.
● Proficient in communication skills, especially writing skills to create content
● Strong ownership & excellent organizational, time and project management skills
THE GOOD-TO-HAVES: Experience working in e-commerce, financial services, or tech startup environments.