1.  Purpose  

Your responsibilities will range from planning, analyzing & optimizing all digital performance marketing activities & lead generation. 

2.   Main Responsibility

• Work with Brand Team & Media Agencies to set the digital media planning for marketing campaigns from time to time.
• Manage Media Agencies, monitor, analyze performance, propose actions to achieve goals & ROI targets.
• SEO, SEM: responsible for working with Agencies for planning, implementing & managing company’s overall SEO, SEM strategies.
• Lead generation: responsible for planning, implementing & managing lead generation (always-on lead generation & specific lead generation campaign linked to brand campaigns)
• Be responsible for one of strategic objectives of GenVita Platform is acquisition (new users & lead generation). Work with GenVita team & Digital Content Team to (1) media planning to acquire more new users (2) define journey of lead nurturing & lead generation on owned media channels (website, GenVita, database), then monitor & optimize performance; eventually ensure acquisition goals are met.
• Plan email-marketing calendar and executions in close cooperation with Digital Content Team/GenVita/Customer Experience Team. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.  
• Website: take ownership of website technical performance, monitor web analytics dashboards & key reporting tools, pointing out key areas of importance.
• Building landing pages for specific campaigns
• Reporting: weekly, monthly reporting of performance, metrics, ROI, KPIs, ect…
• Collect insights from actual performance learning to present to Marketing team to support new campaign planning.
• Closely working with other functions in Marketing (Brand, Content Planning, GenVita, Customer Experience…) & Direct Business to define opportunities to drive growth.  

6.  Qualification and Experience Requirement

     Experience 

• A Passion for Digital Marketing. You stay up to date on the industry, platforms and changes as they roll out.
• At least 7+ years of related digital or Social Media Advertising experience
• A strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing.

     Qualification

• University degree, technology or marketing major, MBA is a plus

     Skills 

• Strong analytical ability
• Outstanding ability to think creatively, identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• High levels of integrity, autonomy, and self-motivation.
• An energetic and willing attitude
• The ability to synthesize complex ideas into actionable recommendations for senior executives.
• A hungry, infectious personality: we’re looking for someone determined and able to win.