Why does the position exist? What objectives does this position have to achieve?

Performance Marketing be responsible for monitoring & optimizing all digital media channels to maximize impact & ROI for Always on campaign to big brand campaigns. Besides, team is managing digital assets (website / CRM) & digital tracking & automation platform (GA4 / Insider / Appflyers)

The position objective Performance Marketing:

·      You will be responsible for growing all digital channels, including paid advertising & other online advertising platforms.

·      You will also be co-developing marketing campaign ideas, performing and identifying results and return in multiple digital marketing tools.

Main Responsibility

Key Result Area.

Activities

·      Responsible for executing paid advertising campaigns across platforms such as Google, Facebook, Tiktok, and other online advertising.

·      Ensure end to end tracking framework.

·      Manage performance budget and campaign management of all digital channels to drive strong return on investment

Stakeholder

·      Work closely with internal team including branding team, content team & design team.

·      External team including Tech team, vendor such as SEO / Automation Marketing platform & App tracking platform

Qualification and Experience Requirement

• Bachelor’s degree in related field

• At least 1-2 years in media advertising

·      Good communication skills.

·      Analytical and strong problem-solving abilities

·      Dynamic individual who strives in fast moving environment

·      Strong business orientation and determination to achieve challenging objectives